WIHP is a hotel digital marketing company specializing in metasearch advertising, website design, and search engine marketing for hotels. Its flagship product, Meta I/O, enables hotels to manage and monitor their presence across all major metasearch platforms — including Google Hotel Ads, Trivago, TripAdvisor, Kayak, and Bing — to increase direct bookings and reduce OTA dependency. Founded in 1999 and originally headquartered in Paris, WIHP was acquired by Cendyn in 2023 and now operates as part of the Cendyn portfolio of hotel technology solutions.