Smarthotel is a Dutch hotel technology company headquartered in Utrecht, with over 20 years of experience providing booking and payment solutions to the hospitality industry. Its product suite includes a channel manager connecting to 160+ OTAs, PMSs, and GDS platforms, a direct booking engine, automated payment processing, hotel website development, and digital marketing services through sister company Net Affinity. PMS-independent and modular by design, Smarthotel serves 1,800+ hotels across 10+ countries, with clients including Van der Valk, Louvre Hotels Group, Fletcher Hotels, and Golden Tulip.